Hanawalt Design – User Experience Designer in Philadelphia, PA

I’m a UX leader with 15+ years of experience shaping digital product strategy and building organizations that turn design into a competitive advantage. My background in HCI, cognitive psychology, and visual design allows me to connect customer insight to business goals, ensuring design decisions drive measurable outcomes. I’ve designed products and led teams across industries including Master Data Management, Life Sciences, and Marketing Automation - aligning design, product, and engineering to deliver growth, differentiation, and customer value.

As a UX leader, I believe great design organizations are built at the intersection of people, process, and technology.

People
I hire for passion and potential, not just résumés. By bringing in designers at all levels, I create opportunities for mentorship and growth. I foster psychological safety through honesty, humility, and accountability—because teams do their best work when they feel supported and challenged. And I believe in giving teams space to connect, have fun, and build trust.

Process
Clear measurement drives impact. From customer activation to product usage to sentiment, tracking outcomes ensures design decisions create real value. I also emphasize thorough documentation so knowledge is shared, not siloed.

Technology
I see technology as a force multiplier. AI is an assistant, not a replacement - helping designers move faster and smarter. Strong designers also understand the building blocks of digital products (HTML, CSS, JS, component frameworks), and I champion componentized design systems to deliver speed, scalability, and consistency.

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