Hanawalt Design

User Experience Designer in Philadelphia, PA

Hi there


As a UX & Product Design leader, I specialize in building high-performing teams, scalable design systems, and AI-empowered workflows that turn creativity into measurable business impact.

I’ve led multi-squad design organizations, partnered with product and engineering leaders, and driven strategy across complex SaaS and regulated B2B platforms. My approach blends user-centered design with business strategy to deliver meaningful outcomes for both customers and the bottom line.

Core Focus Areas:

  • • UX & Product Design Strategy aligned to business OKRs
  • • Scalable Design Systems & AI-Driven Design Ops
  • • Cross-Functional Leadership & Executive Alignment
  • • Data-Informed Design, Experimentation, & Analytics
  • • People Development, Mentorship, & Team Growth

My Leadership Philosophy

As a UX leader, I believe great design organizations are built at the intersection of people, process, and technology.

People
I hire for passion and potential, not just résumés. By bringing in designers at all levels, I create opportunities for mentorship and growth. I foster psychological safety through honesty, humility, and accountability - because teams do their best work when they feel supported and challenged. And I believe in giving teams space to connect, have fun, and build trust.

Process
Clear measurement drives impact. From customer activation to product usage to sentiment, tracking outcomes ensures design decisions create real value. I also emphasize thorough documentation so knowledge is shared, not siloed.

Technology
I see technology as a force multiplier. AI is an assistant, not a replacement - helping designers move faster and smarter. Strong designers also understand the building blocks of digital products (HTML, CSS, JS, component frameworks), and I champion componentized design systems to deliver speed, scalability, and consistency.










My Work

Click on the images below to read some brief case studies of major projects I’ve worked on.

Email Message Editor

Campaign/Workflow Builder

MDM Framework

Contact Me

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